Antichurn models
Request
Predict the churn probability of each customer based solely on their browsing behavior outside the client’s website (wherever its banners are), without any socio-demographic or contract information. No distinction is made between recent and distant browsing behavior in this initial phase.
Approach
Implement a machine learning system enriched with sophisticated user profiling tailored to meet specific needs.
Result
The last quantile shows 400% more users compared to the first quantile. The model is now equipped to regularly enhance the CRM system with new key performance indicators (KPIs).
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Telco, Media, Entertainment, Utilities, Publishers, Finance, Software, Logistics, Associations, Goods Production & Distribution, Retail Distribution
Business Model
Business Size
