Campaign click optimization
Request
Increase the click rate on banners for the client’s campaign.
Approach
Created highly significant profiles for each cookie using semantic analysis and classifications, developing sophisticated models to predict click rates for each user across categories.
Result
Achieved click rates between 300% and 700% higher than our competitors’ result.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design, Advertising, Real estate, Consultancy and Legal, Software, Logistics, Associations, Tourism and events, Education, Pharma, Medical Devices & Health, Goods Production & Distribution, Telco, Media, Entertainment, Utilities, Publishers, Finance, Retail Distribution, HORECA
Business Model
Business Size
