Socio-demo segmentation
Request
Determine gender and age of anonymous cookies.
Approach
Leverage deterministic customer data to build a powerful model capable of predicting the age and gender of anonymous users based on their browsing profiles.
Result
The initial model delivered promising results: when segmenting cookies by male and female, each group showed twice as many correct identifications compared to the opposite gender.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design, Telco, Media, Entertainment, Advertising, Utilities, Publishers, Finance, Software, Tourism and events, Education, Goods Production & Distribution, Retail Distribution
Business Model
Business Size
