Life-stage & interest detection
Request
Identify interests, propensities and changes for both anonymous and logged users on a website.
Approach
Utilize cookie profiles derived from navigation history to identify users' interests over their lifetime, medium-term and recent activities, enabling companies to propose relevant offerings at the right moment.
Result
Enhanced ability to detect ongoing needs (e.g., a golf enthusiast or philatelist), significant life changes (e.g., getting married or the birth of a child), and immediate requirements (e.g., searching for a car or new insurance).
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design, Telco, Media, Entertainment, Advertising, Real estate, Publishers, Finance, Tourism and events, Education, Pharma, Medical Devices & Health, Goods Production & Distribution
Business Model
Business Size
