Real time big data modelling and delivery
Request
A solution to update tens of millions of profiles daily, calculate a score vector for each and deliver real-time "Call to Action" prompts on web pages.
Approach
Implemented Kafka + Hadoop + Spark for profiling, and a smart caching solution for fast delivery.
Result
Our system ingests data from multiple sources (Webtrekk, DMP, CRM), recalculates all scores overnight in under 3 hours, and the "Call to Action" engine retrieves information in under 5ms for each impression.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design, Advertising, Real estate, Consultancy and Legal, Software, Logistics, Tourism and events, Public Administration, Data Providers, Education, Goods Production & Distribution, Telco, Media, Entertainment, Utilities, Publishers, Finance, Retail Distribution
Business Model
Business Size
