Innovative visualizations for web analytics
Request
A new method to represent available data - in our use cases web logs of anonymous users on the client’s site(s) and advertising investment data of Italian companies.
Approach
Utilized customized Kohonen maps (neural maps) to create a meaningful, human-readable two-dimensional representation of a multidimensional environment.
Result
Innovative solution that regularly produces maps used by management for strategic decision-making. The new solution was published in the specialized magazine DATAvalue.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Business Model
Business Size
