Advertising investment optimization
Request
Develop a solution that takes in budget and acceptable quota ranges for each media type to suggest the best investment mix in advertising to maximize revenues.
Approach
Using a highly advanced combination of time series methodologies, the system analyzes historical data and simulates various scenarios to provide the optimal strategy.
Result
A continuously updated web application that integrates investment and economic data. It allows users to ask investment-related questions, simulates future scenarios based on those inputs, and autonomously finds the best possible media investment (TV, Web, OOH, etc.), reducing costs and boosting revenues.
Categories
Type
AI & Data Science
Need
Benefit
Business function
Industry
Fashion & Design, Advertising, Real estate, Consultancy and Legal, Software, Logistics, Associations, Tourism and events, Education, Pharma, Medical Devices & Health, Goods Production & Distribution, Telco, Media, Entertainment, Utilities, Publishers, Finance, Retail Distribution, HORECA
Business Model
Business Size
